Updated August 2018, originally posted to Quora in Nov 2017
Certifications go to the question of trust and depend in some part on what client’s you want to work with. It should be made clear however, that creating an impression of trust with a potential client and successfully operating a home care business are very different things. Marketing vs Operations.
In Canada, if you want to work with government client contracts then you’ll be required to obtain a nationally or internationally recognized accreditation from an organization like, or . The accreditation process serves as a third party guarantor of basic business practices; that your standards of operation are professional, that staff are knowledgeable and that you follow the business processes you say you adhere to. However, they have very little to do with knowing how to successfully operate a home care business and provide effective care support.
When working with private clients, certifications are more a question of presentation and marketing. Many home care businesses point to certifications or awards that are largely meaningless or unrelated to the quality of care. Most consumers don’t know better. Many do still look for Better Business Bureau, Chamber of Commerce and other local qualifiers as well as online reviews. Personal certifications like awill provide some background on common seniors issues but they do not inform home care operation.
Consider certifications that represent the principles that drive your operation rather than what a potential client may want to hear. There are certifications for commitment to social benefit, living wages, the environment and most other areas of business you can think of.
In the end, authenticity engenders trust more than any certification. If you are purpose based in your approach to client care, the passion for what you do will create the trust for you. Most new private home care businesses would find the money better spent on higher staff wages or education to support operational caregiving.